McMakler, one of Germany's leading hybrid real estate companies, needed a scalable way to train over 400 sales agents across multiple regions without pulling them off the phones.
Train at scale without slowing sales.
McMakler's rapid growth meant onboarding dozens of new agents every month across Germany. Traditional classroom training could not keep up: it was expensive, inconsistent across regions, and pulled experienced agents away from selling to mentor newcomers. Sales leadership needed standardized, high-quality training at scale while keeping top performers focused on revenue.
Realistic practice, instant feedback.
McMakler rolled out Jam's AI Sales Simulations across the organization. New hires practice realistic scenarios, from initial property consultations to objections about commission structures, with lifelike AI buyer personas. Every agent receives immediate feedback scored against McMakler's methodology, while managers track progress without sitting in on every call.
Faster ramp-up. Consistent quality.
New agents reached competency benchmarks 70% faster. The team now completes more than 1,000 training sessions each month, and training quality is consistent across every region. An agent in Munich receives the same caliber of practice and feedback as one in Hamburg.
“With Jam we haven't just dramatically accelerated onboarding. We can now offer our existing team and managers a highly effective training program.”Sarah Lobenstein · Director of Sales Enablement, McMakler
Scale coaching without scaling manual effort.
See how Jam can help your teams build skills faster and perform consistently in real customer conversations.